In this talk I would introduce:
- Why you would want to still traditionally publish a book, when self-publishing is indeed the future
- How I got a very good advance, and a publisher that paid for my book tour (even as a first time author), and got me crazy media (BBC, Bloomberg, Saturday night TV talk shows, major newspapers etc.)
Core of talk:
- How I got the mother of all guest posts: http://www.fourhourworkweek.com/
- The amazing tricks my girlfriend used (half way through a PhD in Rhetoric) to get me in Business Insider, and guest posts on Iwillteachyoutoberich, Cracked.com
- Results of publishing, now that it has reached international best selling status, and I have completed an international book tour
