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Ridiculous translation blunders that cost millions of dollars (and why you should learn a language for better business)

written by Benny Lewis

In the 1960’s, Pepsi took its “Come Alive With the Pepsi Generation” slogan to China, which was not well very well received. The reason? In Chinese, this translates to “Pepsi brings your relatives back from the dead.”

Clairol and Canadian Mist’s German Blunder

Canadian Mist, a brand of whiskey, failed in German markets because “Mist” in German means “manure.”

The same happened to Clairol when it attempted to sell a curling iron called the “Mist stick” to German markets. Who wants to put a shit stick into their hair?

Coors Spanish Blunder


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Reading time: 5 minutes

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9 of the most unlikely countries to find the language you want to learn

9 of the most unlikely countries to find the language you want to learn

written by Benny Lewis

In the last five months, I have definitely received the most double takes of my life whenever I said that I had been learning all my Egyptian Arabic in Brazil.

It’s just such an unlikely combination! Brazil has never had a huge or even tiny wave of Egyptian immigration. While there, I only managed to meet one single Egyptian in person in my entire 3 months. This was partially the reason I did it – to prove that even if there are no natives nearby, you can learn to speak the language entirely online.


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Reading time: 8 minutes

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Getting rid of your English accent when speaking a foreign language

Getting rid of your English accent when speaking a foreign language

written by Benny Lewis

Right, let’s get down to business! If you want to sound like a local, you need to work on many things and your foreigner accent is one of them. When I speak in English I’ve got a lovely wee (slightly watered down) Irish accent. However, when trying to speak my first foreign language I had […]

How to become a polyglot

How to become a polyglot

written by Benny Lewis

One of the most frequent questions I get asked is How can I become a polyglot like you? A polyglot is someone who can speak several languages. You can see me demonstrate the ones that I know in the compilation video above. You can see the full version of all of those videos in several different languages on my videoblog. [Edit: Here’s a much cooler video I made in 8 languages]


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My background before becoming a location-independent freelance translator

written by Benny Lewis

Unlike most of my posts, this one is not a general “how to” that I think everyone can also follow. It’s my random story of the path I took to get to a great job; for those curious 🙂 This post does not have any useful information about finding work as a translator etc. It […]


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Couchsurfing: How to practise with a native without even needing to leave your home

written by Benny Lewis

Edit: This post was so well appreciated by people that I’ve rewritten it and added it to lots of other unconventional tips, in the Language Hacking Guide. I recently shared my most important decision ever that started me on the path to becoming a polyglot, but it lead to a lot of questions that some […]


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Reading time: 10 minutes

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