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What’s it Like to Be a Language Hacker?

written by Benny Lewis

So, my new Language Hacking courses are on their way to bookstores around the world, and we’ve already had over a thousand pre-orders. While the courses are en route, I’ve got together a group of language learners who are trying out the courses ahead of time, sharing videos from the missions, and giving me their […]


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Reading time: 8 minutes

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Ridiculous translation blunders that cost millions of dollars (and why you should learn a language for better business)

written by Benny Lewis

In the 1960’s, Pepsi took its “Come Alive With the Pepsi Generation” slogan to China, which was not well very well received. The reason? In Chinese, this translates to “Pepsi brings your relatives back from the dead.”

Clairol and Canadian Mist’s German Blunder

Canadian Mist, a brand of whiskey, failed in German markets because “Mist” in German means “manure.”

The same happened to Clairol when it attempted to sell a curling iron called the “Mist stick” to German markets. Who wants to put a shit stick into their hair?

Coors Spanish Blunder


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Reading time: 5 minutes

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9 of the most unlikely countries to find the language you want to learn

9 of the most unlikely countries to find the language you want to learn

written by Benny Lewis

In the last five months, I have definitely received the most double takes of my life whenever I said that I had been learning all my Egyptian Arabic in Brazil.

It’s just such an unlikely combination! Brazil has never had a huge or even tiny wave of Egyptian immigration. While there, I only managed to meet one single Egyptian in person in my entire 3 months. This was partially the reason I did it – to prove that even if there are no natives nearby, you can learn to speak the language entirely online.


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Reading time: 8 minutes

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Getting rid of your English accent when speaking a foreign language

Getting rid of your English accent when speaking a foreign language

written by Benny Lewis

Right, let’s get down to business! If you want to sound like a local, you need to work on many things and your foreigner accent is one of them. When I speak in English I’ve got a lovely wee (slightly watered down) Irish accent. However, when trying to speak my first foreign language I had […]