Graphic reading Vietnamese Traditions with a yellow star and stylised figures

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Vietnamese Culture: Food, Family, Tết and Everyday Etiquette


Full disclosure: This post contains affiliate links. ?

Vietnamese culture cannot be reduced to war, phở or a list of rules that supposedly apply to everyone. Vietnam has distinct regions, 54 officially recognised ethnic groups, several religious traditions, large cities, rural communities and families who do things differently from one another.

This guide begins with my six years living and travelling in Vietnam and nearly a decade with a Vietnamese partner. Those experiences gave me a close view of one set of families and communities, not permission to speak for a whole country. I have kept the moments that taught me something and checked the broader context separately.

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Vietnam beyond War and Politics

For many Americans, the word “Vietnam” first appeared in a history lesson about the war. That history matters, but it is not a description of the country people live in today. Food, family life, language, religious practice, work and celebrations give you a much wider starting point.

People sometimes asked me, Bạn có thích sống ở Việt Nam không?, “Do you like living in Vietnam?” My usual reply was Không thích thì đã không ở đây rồi!, roughly, “If I didn't like it, I wouldn't have stayed here!”

Jeremy Ginsburg with adults and children in a Vietnamese village

Why I Chose to Live in Vietnam

After graduating from university in 2013, I wanted to live somewhere new to me, learn the language and understand daily life beyond a short visit. I chose Vietnam, later appeared on Vietnamese television, built a life with my partner and kept learning the language. I never became the all-knowing “Vietnam expert” I once imagined, and that is a good thing: living somewhere teaches you how much context you were missing.

Jeremy Ginsburg reclining on a pile of coconuts in Vietnam

Personal Conversations about the War

Americans often asked whether Vietnamese people resented me because of the war. I never experienced that personally, but my experience cannot answer how millions of people feel.

My father-in-law had served in the war and rarely discussed it. When I asked whether he felt angry towards Americans, he answered, “War is war.” On another trip, a Hmong man told me that his parents and siblings had died in the war. He gave the same answer when I asked whether he hated America. These conversations stayed with me, but two people's restraint should not become a national personality trait or a lesson telling survivors how to remember.

Colourful fishing boats flying Vietnamese flags

Memory Is Personal, Not a National Rule

Vietnam's relationships with China, France, Japan and the United States have long, different histories. People remember them through family experience, education, politics, museums and local history. A visitor should listen rather than assuming that Vietnamese people have forgotten, forgiven or chosen one shared view of the past.

Bowl of Vietnamese noodle soup with herbs and chillies

Vietnamese Food: Phở, Bánh Mì and Regional Cooking

Vietnamese food was one of the quickest ways into everyday life for me. Phở and bánh mì travel well internationally, but they are only a beginning. Ingredients, seasoning, meal structure and well-known dishes change between northern, central and southern Vietnam, then change again by town and household.

I loved the fresh herbs, vegetables and market shopping around many meals. That does not make every Vietnamese dish nutritionally balanced, and ingredients such as sugar or MSG do not make a cuisine inherently unhealthy. People with allergies, medical diets or food-safety concerns should ask about the actual dish rather than relying on a national rule.

Vietnamese street-food vendor preparing noodles

There Is No Useful Count of Vietnamese Dishes

There is no definitive count of Vietnamese dishes. Recipes, names and regional variations overlap, so totals based on a web search are not meaningful. The useful point is simpler: travelling through Vietnam quickly shows how much the food changes from place to place.

Plate of Vietnamese vegetables, herbs and peanuts

Traditional Food Beliefs Are Not Medical Advice

Some Vietnamese families describe foods as cooling, heating or neutral, a framework influenced by East Asian medical traditions. For example, I heard duck described as cooling and ginger as heating. That is a cultural food classification, not clinical proof that a combination prevents indigestion, acne or poor wound healing. For a medical condition, use qualified health advice rather than treating a traditional classification as a diagnosis or cure.

Family Meals and Invitations to Eat

Shared dishes and age-aware forms of address were normal in my partner's family, but not every meal in Vietnam follows one script. In some households, younger people invite older relatives to begin eating. A useful whole-table phrase is Con/em mời cả nhà ăn cơm, roughly, “Everyone, please eat.” The choice between con, em and another pronoun depends on the speaker's relationship to the family.

Em ăn đi! means “Go ahead and eat” when em is the appropriate relationship term. Copying a sentence without understanding the pronoun can sound stranger than simply following your host's lead.

“Have You Eaten?” as Everyday Conversation

You may hear Ăn cơm chưa?, literally “Have [you] eaten rice yet?”, used conversationally as “Have you eaten?” Here cơm can refer to a meal, not only cooked rice. Đi đâu đấy? means “Where are [you] going?” In natural conversation the pronoun may be understood from context, but learners still need the right kinship or social pronoun when the relationship is not already clear.

A polite southern-style answer I often used was Dạ, ăn rồi, “Yes, I've eaten.” Dạ is a respectful response particle whose frequency and feel vary by region and relationship.

Confucian Influence without a Frozen Social Script

Confucian ideas have influenced family hierarchy, education and social relationships in Vietnam. That history helps explain why age and family position are built into many forms of address. It does not prove that every family follows strict gender roles, that Vietnamese men or women marry one particular group, or that people will sacrifice truth to “save face”. Contemporary attitudes vary by generation, region, religion, class and individual choice.

How Families Express Affection

In families I knew, care was often expressed through food, practical help, money and time rather than frequent hugs or declarations of love. Other Vietnamese families are openly affectionate. A household pattern can be meaningful without becoming a claim that saying “I love you” is unthinkable across Vietnam.

Age and Personal Questions

Age is linguistically useful in Vietnamese because speakers often choose relationship terms according to relative age and social position. That can make an early age question feel more practical than it would in English. Questions about income, rent, marriage or children may also arise, but comfort and politeness vary. You can answer briefly, change the subject or say you would rather not discuss it.

Family Expectations and Children

I was often asked Có con chưa?, “Do [you] have children yet?” The final chưa carries the “yet” sense. Follow-up pressure could feel intrusive, especially when people assumed that children were necessary for happiness. That expectation exists in some families and communities; it should not be turned into a claim that a child-free person is unacceptable to “most Vietnamese people”.

Tết, Reunion and Regional Food

Tết, short for Tết Nguyên Đán, is the Vietnamese Lunar New Year and the country's most important annual celebration. It is a major time for reunion, cleaning, decorating, ancestor remembrance, visits and wishes for luck and prosperity. Many services close or run with limited staff, so travellers should book early and check dates for the specific year.

Food varies by region and family. Bánh chưng is a square glutinous-rice cake strongly associated with northern celebrations, while cylindrical bánh tét is especially associated with central and southern tables. Red envelopes of lucky money are called lì xì. The first visitor custom is called xông nhà or xông đất, and families may choose that visitor carefully.

Ancestor Veneration and Lunar Observances

Ancestor altars, incense, food offerings and grave visits are important in many Vietnamese families, including families who also identify with Buddhism, Christianity or other traditions. Practices differ rather than forming one uniform religion. The first day of a lunar month is mùng một; the full-moon day is ngày rằm. Some households make offerings or eat vegetarian food on those days.

A child's first-birthday ceremony may be called thôi nôi, literally marking the move away from the cradle. Birthdays and anniversaries are celebrated differently across generations and households, so one family's history does not show that Vietnam lacks individual celebrations.

Vietnamese household altar with incense, flowers and offerings

Everyday Etiquette for Visitors

In a private home, watch what your host does. Shoes may come off at the entrance, greeting older relatives can matter, and giving or receiving an item with two hands can show care. None of these is a licence to grade a household against a checklist. Ask when unsure.

Facilities also vary. Some bathrooms use a handheld water sprayer, some plumbing systems ask you to put paper in a bin, and many modern buildings have familiar fixtures. Follow the sign at that specific toilet rather than assuming one rule covers the country.

Road Safety and Getting Around

Dense motorbike traffic at a Vietnamese city junction

Motorbikes are central to transport in Vietnamese cities, and traffic can be difficult for a first-time visitor to read. Horns often signal presence rather than anger, but familiarity does not make the road safe. Use a legal transport provider, wear a correctly fastened helmet on a motorbike, avoid phone use in traffic and check current official travel advice before driving. Do not rent a scooter unless your licence and insurance are valid for it.

Beliefs and Good-Luck Customs Vary

Incense before opening a shop, concern about the first customer or visitor, and protective ways of speaking about a baby are practices you may encounter. People differ in whether they understand them as religion, family custom, luck, humour or something they do not follow at all. “Vietnamese people are very superstitious” is too blunt to explain any of that.

Homes Reflect Income, Region and Household Taste

The homes I visited often prioritised practical furniture and open shared space, while other Vietnamese homes have bookshelves, photographs, appliances and soft sofas. Claims that 99% of homes are minimal or that Vietnamese people do not value comfort confuse a small sample with a national preference.

Altars and Multigenerational Homes

An ancestor altar was a prominent sacred space in many homes I entered. Treat it with care, do not place belongings on it, and ask before taking a photograph. Multigenerational living was also common in families I knew, with grandparents often involved in childcare. Living arrangements and responsibilities are changing and depend on finances, location and the people involved.

Woman wearing a conical hat in a small boat on a palm-lined waterway

Funerals and Beliefs about Death

Funeral length, clothing, flowers, money, chanting and the location of rites vary by religion, ethnic community, region and family. A guest should ask someone close to the family what is appropriate. One grandmother's fear of ghosts or one family's home funeral cannot establish that nearly everyone in Vietnam believes the same thing or feels unafraid of death.

Small Observations Need Context Too

Sun-protective clothing, early markets, karaoke at weddings and bargaining in some markets were all familiar parts of my time in Vietnam. They are not universal rules. Ask before bargaining, especially in fixed-price shops, and do not infer someone's beliefs or vanity from how much skin they cover.

A common toast is Một, hai, ba, dô!, “One, two, three, cheers!” You may also see , reflecting regional pronunciation and spelling choices. Joining a toast does not oblige anyone to finish a drink or consume alcohol.

Leave Room for Exceptions

A list of “fun facts” can easily turn visible moments into caricature. Claims that Vietnamese people do not floss, always display flags or cram families into one room mistake some observations for national rules. The better habit is to describe what you saw, say where and when you saw it, and leave room for the next household or neighbourhood to be different.

Motorbike carrying a large load of white plastic tubes in Vietnam

Keep Learning about Vietnamese Culture

Living in Vietnam taught me through meals, family conversations, mistakes and invitations into people's homes. The most useful conclusion is not that I learnt “how Vietnamese people are”, but that I learnt to ask better questions and notice whose experience I was describing.

Learning Vietnamese gives you more chances to hear those answers directly. Browse our Vietnamese articles, or try VietnamesePod101 for native audio and structured lessons; our VietnamesePod101 review explains what the service is like.

author headshot

Jeremy Ginsburg

Copywriter & Coach

Jeremy is an email copywriter and musician. Born in America, he has lived in South East Asia since 2013. Jeremy is also passionate about self-healing, cooking, and learning about cultures.

Speaks: English, Vietnamese, French, Spanish, Portuguese, Thai, Hebrew

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